Do You Know Why Social Media is Important?

Have you thought about the impact of social media over the last few years?  Watching the video below reminded me of the impact and influence of social media.

Social Media has changed the way we communicate and reaches a vast audience. It creates opportunities to collaborate with experts, engage with others and share information.

In addition, social media provides an opportunity for you or your business to receive criticism and negative comments. Provided this is handled well, it can create an opportunity to clear a misunderstanding, make improvements or provide great customer service.

I hope this video helps you understand the benefits, opportunities and influence social media provides.  In addition, I hope it encourages you to learn more about social media and how you can use it to your benefit.

Consider these statistics shown in the video:

  • Facebook tops Google in weekly US traffic
  • If Facebook were a country, it would be the world’s 3rd largest
  • A new member joins LinkedIn every second
  • eReaders surpassed traditional book sales
  • 93% of marketers use social media in their business

If you are a parent, I encourage you to find out what social media outlets your kids are using. Find out how they use it and join the more popular networks like Facebook, Twitter and YouTube. This will help you understand the risks, but most of all, it will allow you a platform to open up communication and see the benefits for yourself.



While researching some stats, I ran across this table from Gary Hayes’ social media counts.


What social media outlets do you use?  What is your favorite? Why? My favorites include FacebookTwitter and LinkedIn.


Cammie Moise

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